James Jianhui Zhang

Dr. James J. Zhang is a professor of sport management at the University of Georgia (UGA). His primary research interests are applied measurement and/or applied studies examining sport consumer and organizational behaviors. Dr. Zhang has published extensively and is a frequent presenter at international and national conferences. He has served the profession in various leadership roles, such as the Editor of the International Journal of Sport Marketing and Sponsorship, Sport Management Section Editor of the Measurement in Physical Education and Exercise Science journal, Vice President of the World Association for Sport Management (WASM), President of the North American Society for Sport Management (NASSM), and Chair of the Measurement and Evaluation Council of American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD or SHAPE America). He has received such prestigious recognitions as Fellow of National Academy of Kinesiology, Dr. Earle F. Zeigler Lecture Award, Fellow of NASSM, Fellow of the Sport Marketing Association (SMA), The Stotlar Award, J.B. Nash Scholar Award, Joanne Safrit Lecture Award, Measurement and Evaluation Lifetime Achievement Award, Measurement and Evaluation Council Honor Award, and Southern District Scholar from the AAHPERD, University of Florida Research Foundation Professorship, and the Richard Reiff Internationalization Award at the University of Georgia. He was a Distinguished Oriental Scholar named by the City of Shanghai and has served as the Honorary Dean of the College of Sport Economics and Management by Shanghai University of Sport since 2014.