James Jianhui Zhang


Dr. James J. Zhang is a professor of sport management at the University of Georgia (UGA). His primary research interests are applied measurement and/or applied studies examining sport consumer and organizational behaviors. Dr. Zhang has published extensively and is a frequent presenter at international and national conferences. He has served the profession in various leadership roles, such as the Editor of the International Journal of Sport Marketing and Sponsorship, Sport Management Section Editor of the Measurement in Physical Education and Exercise Science journal, Vice President of the World Association for Sport Management (WASM), President of North American Society for Sport Management (NASSM), and Chair of the Measurement and Evaluation Council of American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD). He has received such prestigious recognitions as Fellow of National Academy of Kinesiology, Fellow of NASSM, Dr. Earle F. Zeigler Lecture Award, Fellow of the Sport Marketing Association, J.B. Nash Scholar from the AAHPERD, University of Florida Research Foundation Professorship, Measurement and Evaluation Council Honor Award of the AAHPERD, Southern District Scholar of the AAHPERD, and the Richard Reiff Internationalization Award at the University of Georgia. He was a Distinguished Oriental Scholar named by the City of Shanghai and has served as the Honorary Dean of the College of Sport Economics and Management by Shanghai University of Sport since 2014.

Areas of Expertise

  • Sport Marketing
  • Sport Leadership
  • Measurement and Evaluation


  • Sport consumer behavior studies
  • Sport organizational behavior studies
  • Measurement and evaluation



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