Robert Maribe (Rob) Branch is a full Professor of Learning, Design, and Technology and the Associate Head of the Department of Career and Information Studies at the University of Georgia. Rob was born and raised in New York City, by a mother from Newberry, South Carolina and a father from Augusta, Georgia. He graduated in 1974 from Aviation High School in New York City, becoming airframe and powerplant (A&P) certification eligible. Rob completed his initial higher education studies at New York City college of Technology before going on to earn a Bachelor of Science degree from Elizabeth City State University in North Carolina. After completing his Master of Arts degree from Ball State University, he taught high school in Botswana as a Peace Corps Volunteer, and later joined the University of Botswana as a lecturer in the Technology Education Department.

Rob taught the College Success Strategies course for several years to the Corps of Cadets and served as an Associate Director for the Virginia Governor’s School for the Gifted during summer residence periods at Virginia Tech while completing his Doctor of Education (Ed.D.) degree in 1989. Dr. Branch joined the faculty at Syracuse University and taught graduate courses and conducted research in the Department of Instructional Design, Development, and Evaluation, rising to a tenured Associate Professor. Dr. Branch worked as a Fulbright Lecturer/Researcher at the University of KwaZulu-Natal in South Africa, conducting research on the complexities of student centered learning spaces. Rob co-chaired an academic conference on successful strategies for managing large classrooms that was held at Cape Coast University in Ghana, and recently, he co-directed a robotics education curriculum development project in Tanzania.

Dr. Branch has co-edited the Educational Media and Technology Yearbook for the past 26 years, and co-authored the book, Survey of Instructional Design Models. He is the author of the book: Instructional Design: The ADDIE Approach. Dr. Branch emphasizes student-centered learning and teaches courses related to message design. Dr. Branch’s published research focuses on diagramming complex conceptual relationships and other complicated flow processes. He is a Past President of the Association for Educational Communications and Technology (AECT).

Dr. Branch has published over 86 papers in refereed journals, authored 4 books, edited 9 books, written 15 book chapters and several book reviews, made many conference presentations, served on numerous doctoral dissertation committees, received several grants, and has been the recipient of several awards and recognitions. He is a former University System of Georgia Chancellor’s Learning Scholar.

Areas of Expertise

  • Instructional Design
  • Visual Literacy
  • Reflective Structured Dialogue


  • Learning Space
  • Message Design

Academic Affiliations


  •  EdD in Instructional Technology, 1989
    Virginia Tech
  •  MS in Technology Education, 1980
    Ball State University


 706-542-4253 (office)