Steven Salaga


Steven Salaga is an Associate Professor and serves as the Graduate Program Coordinator for the Sport Management & Policy program at the University of Georgia. He received his PhD from the University of Michigan, his MEd from the University of Georgia, and his BS from East Carolina University. His research in sports economics focuses on the impact of management on firm performance, consumer demand, the industrial organization of markets, labor issues, and betting markets. His work has been published in academic journals such as Management Science, Journal of Financial Markets, Review of Industrial Organization, Economics Letters, Journal of Sports Economics, Sport Management Review and Journal of Sport Management. He is a regular contributor in national and international media and has been featured in outlets such as, ESPN Radio, BBC Live Radio, The Guardian, VICE Sports and the Toronto Star. He serves as an Associate Editor for the Journal of Sport Management, and as a member of the editorial board for Sport Management Review and European Sport Management Quarterly.

Areas of Expertise

  • sports economics
  • sports finance
  • sports analytics


  • management impact on firm performance
  • betting markets
  • labor issues in sport
  • sports league structure and policy
  • consumer demand



  •  Ph.D. in Sport Management, 2012
    University of Michigan
  •  M.Ed. in Sport Management, 2004
    University of Georgia
  •  B.S. in Exercise and Sport Science, 2002
    East Carolina University


Awards and Accolades

Research Fellow

North American Society for Sport Management, 2020

Rackham Merit Fellowship

University of Michigan

Shapiro/Malik/Forrest Award

University of Michigan

Stan Kemp Scholarship

University of Michigan, 2010

Institute for Social Research Summer Training Award

University of Michigan, 2009