Thomas Alexander Baker III

Biography

Dr. Baker is a commercial litigator turned Associate Professor in the Sport Management and Policy program at the University of Georgia. He conducts research in sport management that primarily focuses on the application of the law to sport. Within that focus he specializes in how commercial laws influence and affect sport marketing, such as legal issues concerning brand image/management and the use of social media in sport marketing. Additionally, he conducts risk management research focused on (a) preventing sexual abuse in sport, and (b) terrorism management at sports facilities. Dr. Baker received his Ph.D. from the University of Florida in Sport Management where he was a Dr. Charles W. LaPradd Ph.D. Fellow, earned the Clifford A. Boyd Graduate Scholarship Award, and the Norma M. Leavitt Scholarship. He earned his J.D. from Loyola University New Orleans School of Law where he graduated in the top 10% of his class (cum laude) earning the distinction of William L. Crowe, Sr. Scholar.

Areas of Expertise

  • sport law
  • brand management
  • intellectual property
  • advertising regulations
  • preventing sexual violence in sport

Interests

  • legal issues concerning brand image
  • application of law to brand equity
  • image rights
  • brand equity
  • advertising regulations and social media
  • sexual violence in youth sports

Academic Affiliations

Education

  •  PhD in Sport Law, 2007
    University of Florida
  •  JD in Law, 2001
    Loyola University New Orleans School of Law
  •  BA in Communications, 1997
    University of Southern Mississippi

Contact

 706-542-4379 (office)
 352-514-8113 (mobile)

Research Summary

My research primarily focuses on the application of law to sport and within that focus I specialize in how commercial laws influence sport marketing, such as legal issues concerning brand image/management and the regulation of marketing through social media. I also conduct injury prevention research that focuses on the risk of sexual violence in sports, with a particular focus on violence against children.

Awards and Accolades

Mentoring Faculty Fellow

Owens Institute for Behavioral Research (OIBR), 2013

Young Professional Award: For Excellence in Research, Teaching and Service devoted to Sport and Recreation Law

Sport and Recreation Law Association (SRLA), 2013

The Clifford A. Boyd Graduate Scholarship Award

The University of Florida, 2006

The Dr. Charles W. LaPradd Ph.D. Fellowship

The University of Florida, 2004

The Norma M. Leavitt Scholarship

The University of Florida, 2004

William L. Crowe, Sr. Scholar

Loyola University of New Orleans School of Law, 2001

Academic Excellence Award- Sports and Entertainment Law

Loyola University of New Orleans School of Law, 2000